Everything from simple letters and postcards to complex brochures can be sent with the idea of building more business.
Emphasize the benefits, not just the features of your product or service.
Your prospects are tuned into WIFM. (What’s in it for Me)?
Put a P.S. on the letter.
Many prospects skip to the end first. This is a good place to put your strongest sales point; and a clear call to action.
Make your message personal.
Modern word processing makes it easy to insert your prospects name several times. People love to see their name in print.
Mail frequently.
We are all very busy and we do not always have to same set of priorities every day. What you round file today may become valuable next week or next month. When you keep your message in front of your prospects on a regular basis you become the expert they will call on first when the need has become acute.
Tell people what you want them to do.
OK I am sold. What’s next? Countless sales have been lost by not giving your prospects simple and clear instruction on how to move forward.
Put in a business reply card.
We all like free. Your prospect can take a non threatening step forward with a pre paid business reply card. They declare their interest and are much more receptive when you mention that you are following up on their request.
Please request your free proposal .
